Portfolio

Successful Campaign Scaling

I was assigned to take over management for Netgear, the biggest client of the company spend-wise. The campaign in discussion is Arlo Pro, one of its the major product lines The transition started around July, and by August I started to fully manage the account. Since then we were able to see continuous improvements each month, and by December we achieved the record-low cost per conversion for the account, a 5.2x improvement margin in less than half a year.

This was possible through various optimizations and changes:

  1. Change in overall strategy (increased focus on conversion campaigns)
  2. Utilization of effective audiences (pixel/email list-based lookalikes, connection targeting, interest-based targeting)
  3. Continuous creative testing (focusing on highly efficient ads, reduce spend on non-performers)

Needless to say, the client was highly satisfied with the success of the account, and we were able to scale our quarterly budgets from $120,000 to $200,000 for the following quarters.

Detailed and Insightful Campaign Analysis

Quarterly Reports Highlighting Key Results and Next Steps

Using the detailed reports, we were able to evaluate performance with the clients and make sure all actions are aligned to improve on our campaign objective. This includes data that is broken down to several details, to give the client more info on what worked best, and also has suggestions on how to further improve the performance. Here’s a sample report:

sample-analysis-reportDownload

Facebook Blueprint Certifications

These certifications are directly acquired from Facebook, which allows individuals to showcase advanced level of proficiency on Facebook, Instagram and Messenger. Passing both exams would require extensive knowledge of the platform, from the strategy planning to campaign optimization to reporting.

Google Ads Search Certification

As the online advertising industry evolves continuously, I realize it is more important now than ever to expand my skills onto other advertising platforms. I have enrolled myself on Google Ads courses, and aim to be certified on all ad categories as soon as possible.